Stop paying for air!

on Tuesday, September 8, 2015 8:15:00 AM

I went to Target Field the other day to watch the Twins baseball game. It was hot and even though beers and margaritas sounded delicious, I chose water. It seemed like the obvious and simple choice to quench my thirst. It also seemed like the inexpensive choice…wrong! It was $4.50 for a 22 oz. bottle of Aquafina! What?! I guess I should expect high prices at a ball park, but still…that seems excessive for a plastic bottle that you could fill up on your own at a stream or fountain. Yes, the water may not be as clean or filtered…but then again, it’s just water!

Why do we just brush it off and willfully pay so much for water?! Well, did you realize the same can be said when you ship a rack or cabinet unpopulated? You are essentially shipping air and paying an arm and a leg to do so. It’s true! When you purchase a server cabinet/enclosure without any patch panels, switches, UPS’s, or cable managers pre-installed in it, you are basically paying to ship a box of air. The frame itself doesn’t take up much room in the box because it is just that – a frame. There is nothing in it. What a waste! Well, we can help you avoid that!

By having Kendall Howard pre-install network devices and equipment in your rack, you are better utilizing that space and then actually paying to ship products as opposed to just air. That air space is now being used to ship something that you will ultimately need for the installation…so why not ship it all at once? You save yourself the cost of shipping those items separately AND you save the man hours of having an installer or end user install the products themselves. Now that makes sense…paying for air does not!

We will pre-populate whatever you need to create the racking solution suitable for you. Just send us the necessary components and we’ll take care of the rest! This even includes installing  components and devices that we don’t manufacture, such as servers and UPS's. We’ll fill up that box and that air space as best we can to ensure you’re not paying ridiculous shipping costs to ship something so simple and universal as air.

So even though the next time I go cheer on the Twins at Target Field a bottle of water will likely still be the same price (if not higher), that doesn’t mean you can’t get a better bang for your buck out of your next shipment! Contact us at to learn more about how we can help you stop paying for air and start requesting an all-in-one, ready-to-go network solution!